There are over 250 million websites on the Internet and your website is just one of them. Unless your organization has brand recognition (such as cnn.com, or disney.com), your website is not going to be easily “found” by your prospective customers and general visitors.

Questions to Consider:

-How do you plan to get Internet visitors (potential customers) to find your website on the Internet?
-Once they find you, how do you intend to keep them on your website and not cause them to leave?
-Finally, what do you have in place that can convert these visitor into potential “leads”?

In this day and age, most people turn to the search engines on the Internet to find what they are looking for. They look to the Internet to find information, entertainment, news, research and a lot more. On top of that, they expect websites to load quickly and to serve up what they are looking for with alacrity…and if a website is not well designed, is unattractive and does not have relevant, unique and meaningful content, the simply leave.

Search engines are constantly improving and adjusting their search algorithms to make sure that they maintain relevance and credibility for search results. The result is that your website has to satisfy both your website visitors and the search engines!!

There are no shortcuts if you want your website to edge out your competitors.

At the very least, you website should:

-be attractive and visually pleasing with information that is easy to find
-have relevant and meaningful content that piques the interest of website visitors
-have properly structured landing pages with clear call(s) to action that lead visitors to take action
-be optimized to rank high on search engines using ethical SEO (search engine optimization)
-be build such that information is easily found without having to search  for it
-make minimal use of distracting elements such as flash or overly large imagery
-work properly on all major browsers and have no broken links and missing elements
-use effective technology that enhances the user experience without being cumbersome
-be easy to update, manage and keep current without having to rely on your developers for updates.

If your website is not generating the results that you want it to, take a serious look at its overall effectiveness and start by addressing the items listed above.